Investigation into the Fro-Yo Trend – Week #3
I enjoyed the production part of this project the most because it allowed for some creative freedom. For this project, however, I kept it simple. I slightly edited the video interviews, then stitched them together with simple transitions using both the FlipShare software and Windows Movie Maker. I also added a title, credits, and overlay text explaining who my subjects were. If I could have edited the videos differently, I think I would’ve cut my own voice out and just let the subjects’ answers speak for themselves, like what’s done for television broadcasts. Another idea that just came to me was maybe editing the video to group similar answers together, so the viewer would be seeing the different subjects rather than just waiting for one subject to finish talking.
The most difficult part of making the slideshow was figuring out what audio to use. It’s difficult to do natural sound for frozen yogurt shops, and I didn’t want to do sound bites because I thought it’d be repetitive since I did video interviews. Therefore, I went with music. I went to Jamendo, which contains Creative Commons licensed music and did a search for ambient, instrumental, trance, acoustic, and jazz music. I thought those genres would help recreate the relaxing feeling one would get when walking into a frozen yogurt shop. But I ended up with a jazz piece called “Opposites” by pianist Pablo Pavan, and I think that still fit with my slideshow because in my text story, I quoted from an article that said frozen yogurt was a very sophisticated food. Jazz is definitely a sophisticated genre of music. The next challenge was editing the music. The song was an eight-minute piece and I had to take the most fitting part of the song and cut it down to about a minute-and-a-half. I found it in the middle section – it was too soft for me at both ends. Even with the challenges, I think the photos and the audio went well together.
As I mentioned in my previous blog post, capturing photos was difficult, but nothing was ever said about taking pictures of the stores’ exteriors, so I went ahead and did that, as well as got snapshots of frozen yogurt in cups. Although Jennifer, the cashier at Tuttimelon, was kind enough to call the store’s manager to get permission for me to take photos inside and film footage for my video, I still had problems going up to customers and ask THEM permission to take their pictures. I felt like I worked well with what I had, and I enjoyed taking pictures of things from different angles.
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Tags: business story, final, frozen yogurt
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